2015-2016 Undergraduate Catalog 
    
    Jun 24, 2018  
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

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RCS 441 - Branding

3 Credit Hours
Explore branding concepts related to consumer experiences derived from consumption of branded products, services, retailers, persons, and places. Investigate how the branding concepts influence consumer attitudes and behavior. Identify successful branding strategies to maximize consumer experiences and to improve retail sales.

(RE) Prerequisite(s): 341.



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