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University of Tennessee, Knoxville    
  Feb 17, 2018
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

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RCS 412 - e-Retailing

3 Credit Hours
Issues concerning the use of the Internet and related technologies to improve and/or transform retail businesses. Emphasizes analysis of consumers and product/service types in online retailing and the effective management of online catalogs. Also direct retailing methods that involve technology such as interactive TV and m-commerce (mobile).

(RE) Prerequisite(s): 210 or Management 201.

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