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University of Tennessee, Knoxville    
 
    
 
  Feb 25, 2018
 
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

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RCS 341 - Consumers in the Marketplace

3 Credit Hours
Understanding of behavior of individuals and groups that differ in demographic and psychographic characteristics such as lifestyle, family life cycle, and cultural and ethnic backgrounds in relation to purchasing and consuming products or services.



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