MARK 360 - Marketing Analytics

3 Credit Hours

Develops students’ analytical and decision-making skills through specific exercises and examples that apply various statistics principles to marketing-specific content. Students learn how to organize data into customer databases and how to analyze those databases through learning of statistical techniques, decision analysis techniques, and spreadsheet analysis techniques.

(RE) Prerequisite(s): Business Administration 332 or 338.
(RE) Corequisite(s): 350.
Registration Restriction(s): Majors in the Haslam College of Business.

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MARK 360 - Marketing Analytics