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University of Tennessee, Knoxville    
  Feb 25, 2018
2015-2016 Undergraduate Catalog [ARCHIVED CATALOG]

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AREC 355 - Agribusiness Marketing and Professional Selling

3 Credit Hours
Role of marketing in the agribusiness organization, planning marketing efforts, and the strategic selling process. Topics include identification of market opportunities, targeting, marketing mix, and personal selling in agribusiness.

(RE) Prerequisite(s): 201 or Economics 201.

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