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Apr 20, 2024
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BUAD 338 - Honors: CMB I: Demand Management2 Credit Hours
Analysis of current and future markets opportunities. Translation of identified opportunities into strategies to select, acquire, and retain customers that are consistent with overall organizational objectives. Includes design, execution, and evaluation of strategies from the perspective of an organization within a channel of distribution context.
(RE) Prerequisite(s): Management 201 or 207.
(RE) Corequisite(s): 337.
Registration Restriction(s): Admission to the College of Business Administration’s Global Leadership Scholars Program.
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