Apr 25, 2024  
2012-2013 Undergraduate Catalog 
    
2012-2013 Undergraduate Catalog [ARCHIVED CATALOG]

Add to Portfolio (opens a new window)

BUAD 338 - Honors: CMB I: Demand Management

2 Credit Hours
Analysis of current and future markets opportunities. Translation of identified opportunities into strategies to select, acquire, and retain customers that are consistent with overall organizational objectives. Includes design, execution, and evaluation of strategies from the perspective of an organization within a channel of distribution context.

(RE) Prerequisite(s): Management 201 or 207.
(RE) Corequisite(s): 337.
Registration Restriction(s): Admission to the College of Business Administration’s Global Leadership Scholars Program is required.



Add to Portfolio (opens a new window)